We were part of the team that took this bit of work from pitch to production.
With a gestation period of 14 months after its conception, the campaign was born. Twins, Jeremy and Huang.
I know what you are thinking. Huang? Apparently he is 'Bigger than Bieber' out east, but don't Tell Jezza, he's technically the bigger of the two stars.
Film, print and digital sites made up the campaign, which if you are up on your Mandarin, you can visit on the link below, and have a drink with Huang.
Director: Neo